Fashion
Field Ready
We managed the full production process for the Vaneda DryTex® collection from concept development through to social media publication. Shot on mountain terrain under heavy snowfall, we approached the product in both still life and editorial formats, bringing performance-driven design to life within raw nature.
Built for the Wild - Vaneda DryTex® Campaign
We managed the entire process for this shoot from concept to creation, all the way through to social media publication.
Developed for demanding terrain, the Vaneda DryTex® boot combines waterproof, breathable nubuck leather with abrasion-resistant CORDURA® panels to deliver long-lasting durability. The antibacterial, breathable lining supports all-day comfort, while the cushioned midsole distributes impact evenly across extended movement.
The Soles by MICHELIN rubber outsole is engineered for superior grip on wet, loose, and rocky surfaces, reinforced with toe and heel protection. Lightweight, responsive, and ready under pressure; professional equipment built for those who don't stop.
Creative Director: Ramazan Tunç Gülşen
Photos: Aktuğ Yılmaz
Creative Assistant: Biltan Özdaş
Model: Kris Wardak - Uncover Models
Vaneda DryTex® — Object Study
This series isolates the product from narrative and places it into a controlled visual field.
Set on a minimal pedestal within an uncontrolled natural environment, the DryTex® boots are repositioned as objects of focus rather than tools in use. The contrast is intentional: a precise, engineered form placed against unstable, shifting terrain.
Snow, rock, and forest do not act as scenery. They introduce pressure, resistance, and unpredictability; the exact conditions the product is designed for. Within this context, the pedestal functions as a point of interruption. It separates the object from the ground, while simultaneously making its relationship to the environment more visible.
The result is a tension between elevation and exposure.
The product is protected, yet fully confronted by its surroundings.
This approach allows the design to be read with clarity, not through movement, but through presence.
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