DESPADA CAMPAIGN

ClientDESPADA

Industry

ServicesCreative Direction / Content & Campaign Systems / Creative Production / Concept Development / Objects & Products / Content & Campaign Systems / Editorial Direction / Location Coordination / Social Media Direction / Spatial Concept Development / Digital Identity Development

Simulation

For DESPADA, we developed a campaign built around the concept of simulation, where fashion exists within a constructed and controlled environment.

Inspired by industrial structures and artificial lighting systems, we designed a spatial installation that functioned as both a set and a conceptual framework. The environment became part of the narrative, reflecting a world shaped by precision, repetition, and engineered aesthetics.

The use of scaffolding, linear lighting, and minimal industrial codes created a futuristic atmosphere, positioning the collection within a simulated reality. Each frame explores the tension between human presence and controlled environments, emphasizing structure, discipline, and modern identity.From creative direction to production, casting, and visual storytelling, the entire campaign was developed as a cohesive art-driven project.

The campaign film, accompanied by Róisín Murphy’s Simulation, further reinforced the concept, blending sound, movement, and visual structure into a unified narrative.

Simulation presents DESPADA through a refined, futuristic, and concept-driven perspective.